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Graphic Design OLFACTIVE STUDIO - NEW BRAND
OLFACTIVE STUDIO :
Graphic Design & Calligraphy : logotype, Pack, print & web
Brand & products
A BRAND BORN IN THE 21ST CENTURY
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Olfactive Studio was born out of a desire to create a resolutely avant-garde and modern niche brand of perfumes, anchored in its century, and toned down with a tradition at times oppressive and dull that cultivates secret. Olfactive Studio is the first collection of perfumes that gives curious and passionate Internet users a step-by-step glimpse into the behind-
the-scenes of perfume creation as well as a voice on artistic choices, making them the ambassadors of the brand.
Initially created around the “Blog for the fragrance that doesn’t (yet) exist!” the community is still active and has 5,600 members and over 20,000 fans throughout the different pages in each language on Facebook. The original manifesto launched on Facebook in February 2010 states: “Take part in the creation of an intuitive, creative, artistic, unique niche
brand of perfumes, with a powerful personality, and the polar opposite of perfumes brands launched with run-of-the-mill marketing campaigns. You can share your ideas and opinions, comment on proposals and artistic choices, and interact with the art director via the Facebook fan page.
Olfactive Studio is a collaborative and participatory project that will give birth to a new generation of perfumes.” All the phases of the project were discussed at length on line, from the choice of the concept to the name of the brand, and the names of the first three perfumes, as well as the design of the bottle and the packaging. The creation of fragrances has gone from being a virtual project to reality thanks to “olfactory encounters” with the community.
Here are some of Olfactive Studio’s Founding Principles: “Respect for perfumers: A perfumer is an artist who is at his or her best when creating fragrances for himself or herself, without instructions or marketing constraints. Would we ask a painter to alter his painting to make it fit in with our living room? Let’s value the “perfumers’ proofs”;
those unaltered perfumes. “An authentic olfactory concept: original, never-smelled-before olfactive creations, with strong personalities, made with beautiful raw materials (natural raw materials are given preference), and, without price constraints!
We prefer to invest in the quality of raw materials rather than in advertising.” “Unconventionality and surprise rule! There is no infallible method to predict the success of a fragrance, but cohesiveness is not a guarantee of success.
Enjoy the unconventional and the unusual between the bottle, the perfume, and its image!”. Hurray to artistic intuition, pleasure, the desire to create, quality, and generosity!
AUTOPORTRAIT : design pack calligraphy
photo : FRED LEBAIN
CHAMBRE NOIRE : design pack calligraphy
photo : FRED LEBAIN
STILL LIFE : design pack calligraphy
photo : FRED LEBAIN
FLASH BACK : design pack calligraphy | design Label | Design Box
FLASH BACK Picture : Laurent Segretier | photo pack : Luc Lapôtre
LUMIERE BLANCHE : design pack calligraphy
Editing picture pack : Natacha Rousseau | Maud Zaba
OLFACTIVE STUDIO : design pack calligraphy | design Label | Design Box
Candles | photo  : Frédéric Lebain
Graphic Design OLFACTIVE STUDIO - NEW BRAND
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Graphic Design OLFACTIVE STUDIO - NEW BRAND

Création calligraphie des parfums de la gamme des parfums Olfactive Studio Crédit Photo : Fred LEBAIN
21
799
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Published: