This was a two-part assignment. The first being a special, 500th race, Silver Anniversary paint scheme for superstar Matt Kenseth. Since Husky was the sponsor, I decided to incorporate their color scheme, secondary to the overall silver look. Even though they loved the design of the concept presented, in the end, they decided that the Husky logo was manipulated a bit too much.
The second part was a scheme that integrated the tagline for the “Lets Do This” campaign. I used the orange texture, prominent in the advertising and made the tagline hash tag visible in different areas of the car. The #20 "Lets Do This" car debuted at Dover International Speedway in Delaware, and was also used for die cast models and toy cars.