PEPA is the name representing a young entrepreneur architect, who wants to start building his own career under a recognizable and unique identity from now on. His main requirement? FUN!

Logos in the architecture design industry tend to rely in orthogonal shapes and 3D, and that was the starting point of discarding what PEPA is not. 

The final design is a flat contemporary isotype made up by the combination of the name's characters. It is thought in a way that can further the development of different icons and therefore, create a visual system unique for the new brand.