Danke's Easter celebrates family
Context
Danke is a family business since 1892, it's committed with fair trade, family agriculture and child labour free in Brazil, traditional farming that respects the long processes in the making of bean to bar chocolate.
Our challenge
To make Danke's Easter eggs the perfect gift on kids and adults flavors and to help the brand stand out on shelves during the most competitive season for chocolates.
Strategy
We worked around the concept "From our family to yours".
Instead of focusing on appetite appeal, like most chocolate brands, we wanted to differentiate focusing on the brand's story, while being playful and elegant.
Instead of focusing on appetite appeal, like most chocolate brands, we wanted to differentiate focusing on the brand's story, while being playful and elegant.
Inspired by postcards from late 19th century, the packaging honours working families at cacao farms by portraying them as bunnys; on Kids flavors bunnys close-ups made iconic images.
Design
Custom vintage style illustrations combined with golden foil and pastel brand colors tells the brand's story and values, reflects it's vintage elegant beauty, craft and care necessary to produce premium chocolate.
All illustrations by Marina Reis.
Text above: Easter with Danke. From our family to yours.
All photos by Edu Delfim
