Logo design for San Diego area Optometric Physician Dr. Jared Hagan. Updated concept: Based on the original concept (below) I rebranded JH Optometry to match a name change and relocation to the Fashion Valley Mall in San Diego. Jared wanted to keep the original graphic representation intact, repurposing it for a more seamless transition. Original concept, used for 2+ years: Jared wanted something functional, but completely unique, to fit his love for art and design. I found inspiration in his initials, "JH," which I combined and turned sideways to resemble an eye. The final product includes three versions – blue, green and brown – so that as Jared meets with clients he can give them a card specific to their own eye color. Read Less