MANIFESTO
They told us education is the key to success, then they changed the locks.
So we built our own doors.
So we built our own doors.
They told us playing games was a waste of time.
Until we made millions and became athletes.
Until we made millions and became athletes.
They didn’t let us on TV or put us in the movies,
but we still found our own silver screens.
When they saw mindless zombies on cellphones, we saw audiences.
but we still found our own silver screens.
When they saw mindless zombies on cellphones, we saw audiences.
When they saw slums, ghettos and kasis, we saw culture, inspiration, home.
We’ve been setting the standards, starting the trends and bringing the new.
And instead of seeing our value, they told us “Good job, we’ll take it from here”.
We’ve been setting the standards, starting the trends and bringing the new.
And instead of seeing our value, they told us “Good job, we’ll take it from here”.
Until we started telling them “Nah! WE GOT THIS”
We’re not chasing innovation, we been innovative!
Moving businesses from offices to timelines, creating brands from @ names.
We don’t see the world in 4:3, our landscape is bigger. We don’t bother asking “What’s Next”, we live it!
We been the cool, been the future and soon the world will know our name.
So what are you waiting for? We are the generation the worlds been waiting for.
Moving businesses from offices to timelines, creating brands from @ names.
We don’t see the world in 4:3, our landscape is bigger. We don’t bother asking “What’s Next”, we live it!
We been the cool, been the future and soon the world will know our name.
So what are you waiting for? We are the generation the worlds been waiting for.
#LetsPush
#LetsPush
M&C Saatchi Abel
Campaign
2021 - Present
