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    Brief Staying true to the Chupa Chups motto of a ‘Life Less Serious’. A ‘less serious’ version of the World Cup, fronted by Chupa Chups’s enigmat… Read More
    Brief Staying true to the Chupa Chups motto of a ‘Life Less Serious’. A ‘less serious’ version of the World Cup, fronted by Chupa Chups’s enigmatic mascot Chuck was created. Chuck’s Cup 2010 was born! A worldwide tournament where all you had to do to play was sit down, log on, and… look at a teacup that belonged to Chuck. A game anyone, anywhere with internet access could take part in. Solution The campaign logo expresses a colossal, bigger-than-life event and makes a strong reference to the FIFA World Cup, without making any direct connection(Since we are not promoting soccer over here). Using Chuck as the main engagement, the logo served as a gateway for unexpected fun and awaiting surprises. Read Less
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