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Developing a new 'News' promo is a complex task. “Noise to News' has been created to reflect not only the global-to-local remit of Seven News, bu… Read More
Developing a new 'News' promo is a complex task. “Noise to News' has been created to reflect not only the global-to-local remit of Seven News, but also the fast pace of modern life with its 'news-snacking' culture and the slightly overwhelming nature of non-stop news. All this is portrayed against a backdrop of images and issues that matter to the people of Western Australia. The slightly frenetic context is deliberately contrasted with the calmness of the Seven News, giving viewers their trusted insight into the days news. Directed by Dan Bradley working with a WA-based crew, the campaign was shot at the Channel 7 Studios in Dianella and features a new version of the classic 'Nobody knows news like Seven.' It’s also unique in that it's a news campaign that features absolutely no words. Read Less
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