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    Overview The Singapore Experience Awards is organised by the Singapore Tourism Board. It recognises individuals and organisations with the best p… Read More
    Overview The Singapore Experience Awards is organised by the Singapore Tourism Board. It recognises individuals and organisations with the best products and service delivery who have contributed to a distinctive and compelling Singapore Experience. Challenge The Awards is part of the STB's efforts to raise the Singapore tourism industry's competitiveness by motivating organisations and individuals to constantly innovate and create distinctive and compelling Singapore experiences. As this is a newly created tourism awards, the client wants to create a platform that reflects the quality, credibility and prestige-ness of those crème de la crème in their respective field. Solution we developed the visual identity through research on the qualities and criteria of those award winners. Finding a balance between a compelling visual style and the proper tone and mood for the awards event was important. The prestige brandmark was visually expressed through "four beams of spotlight" casting together on the focus point. A identity which isn't just a representation of the event, but also a direct reflection of the individual achievement on that very day. Read Less
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