Shore Spa is located on the banks of Loch Fyne and offers bespoke treatments and wellness experiences, using isgha seaweed-based products from the Hebridean Isles.
After undergoing a major refurbishment, we worked with Crerar Hotels to reposition the spa offering. Creating a brand and personality that would stand-alone from the hotel and sit more in line with the exciting new treatments and facilities. Due to the unique location, the aim was to create a destination that would encourage more city dwellers to make the short trip for spa breaks. Taking advantage of the ‘remote’ location not far from home.
The new identity consisted of naming, logotype, brand marque and supporting print materials. Key to the identity was the concept of ‘connection between land and water’. This is highlighted with the name itself, but also in the subtle waved element within the ‘o’ of the logotype. Sustainable papers and high-end finishes were combined to create tactile print materials that complemented the spa environment, including brochure, business cards and stationery.