Brand Identity created for Midoriya in 2021, the company manufacture kimonos and apparel used for competitive and training in Brazilian Jiu-Jitsu.
Logotype & Brandmark
Original Typeface used - 'Obviously' by OHNO Type Co.
Primary Wordmark
Logotype Variations
Primary Brandmark
Brandmark Variations
Colour & Typography
The core brand colours dark and light, you versus your opponent. The balance of opposites.
Pattern & Illustration
Pattern & Illustration set created for fabric / apparel prints.
Midoriya Roll-Out
The brand launched in April 2022 and released their first drop of kimonos and apparel. MidoriyaBJJ.com
