Fashion x Technology Exhibition
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To design an exhibition space for NIKE, Inc. with the latest technology from APPLE, Inc. The purpose of the exhibition is to showcase the collaboration of Apple Watch Nike Series 7 and Nike Air Jordan. The 4144 sqft exhibition space is located at the Bindery, APW Bangsar, Kuala Lumpur.
/Athletic Track/
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A running track is an artificial running surface for track and field athletics. It provides a consistent surface for competitors to test their athletic ability while they running with the Apple Watch Nike and Nike Run Club app face move with them.
/Walkway/
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The highly praised Jordan's logo has black as one of its hues. Power, authority, and elegance are some cheerful tones of black. Therefore, the Jumpman's logo used the hue to convey leadership, formality and strength.
Brands used white to convey safety, cleanliness and loyalty. To a larger extent, white colour affects our minds in positive ways, since it promotes freshness, clarity and renewal of strength.
Red is the primary colour that also inked Jordan's trademark. Brands experts use the colour red to send a feeling of love, passion and desire. In brief, red is an intense colour for grabbing people's attention.
/Photo Area/
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A photo-worthy spot with a huge Michael Jordan mural.
/Interactive Area/
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Using the treadmill which allows two competitors to race at the same time, and the iPad will be revealed the race time and heart rate, respectively. Until then, competitors will need to wear an Apple watch Nike connect to the display iPads.
/Display Area 1 (Men)/
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Sport male mannequins add value to the merchandise. they draw attention to the men's Jordan Shoes (High cut sneakers) and lure the customers to buy garments and thus generate income for the store. Ipads are used to search for products details, especially foot size, uniqueness, the story behind the products and also the price.
/Display Area 2 (Women)/
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Sport female mannequins are an essential part of your athlete gear display. Besides that, athletic mannequins advertise how flattering and stylish sneakers can be when worn on the leg.
/Gallery/
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The gallery will showcase NBA jerseys signed by Michael Jordan (Chicago Bulls), Kobe Bryant (Los Angeles Lakers), and Lebron James (Cleveland Cavaliers). They were all frequent participants in the NBA All-Stars - Jordan played 14 times (NBA All-Star Game MVP three times), James has 17 outings (NBAAll-Star Game MVP three times), while the Mamba played 18 times (NBA All-Star Game MVP four times).
/Reception/
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Inspired by the colour scheme of the AJ logo, Black and white will always go with red. "Black is a really good backdrop colour for red with a full of passion and dramatic vibe."
/Seating Area/
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To design a seating area similar to the basketball locker room to provide a comfortable space for guests.
/Exhibition Space/
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Inspired by the concept of energetic dynamics, the arch design partition applied in the exhibition space when adding curves represented in arches results in a contrast with the linear elements, thus making the space more interesting and dynamic.
/Collaboration Display Area/
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To exhibit the latest Apple Watch Nike. Apple Watch Nike + tracks pace, distance and route, making it the perfect running partner. "Apple Watch is the ultimate device for a healthy life and we wanted to push it further to create the best smartwatch in the world for runners and athletes. said Jeff Williams, Apple's Chief operating officer.
