An identity concept that I created with a SmartHeart agency for the real estate developer AICON. The company develops progressive and innovative projects that employ futuristic style, working with renown design firms such as Zaha Hadid Architects.

For this project I reversed my usual approach and created a generative animation first, from which I later extracted frames that would ultimately become AICON’s graphic identity. The animation was created in Cinema4D, providing me with a wide choice of different patterns. Having spent time looking at the client’s past projects, it became clear
to me that their architectural style is based on simple horizontal and vertical lines.

That any architectural drawing is a consequence of lines coming together sealed the idea.