Yuliya Redninskaya's profile

Duvel Zero

Yuliya Redninskaya
•

PROBLEM
The Belgian "Duvel" brand is mostly known and drunk because of high 
alcohol percentages. This year, "Duvel" decided to introduce beer with 
0% of alcohol. The problem was to find the way to launch the
product that is at odds with everything "Duvel" brand stands for.

INSIGHT
No one likes unpleasant consequences of drinking a lot of alcohol

IDEA 
To remind people of these unpleasant and embarrassing consequences, 
using sarcastic humour.


Advertising beer beer label campaign Character design ILLUSTRATION Label Packaging
Advertising beer beer label campaign Character design ILLUSTRATION Label Packaging
Zero embarrassing striptease videos



Advertising beer beer label campaign Character design ILLUSTRATION Label Packaging
Advertising beer beer label campaign Character design ILLUSTRATION Label Packaging
Zero strangers in your bed in the morning



Advertising beer beer label campaign Character design ILLUSTRATION Label Packaging
Advertising beer beer label campaign Character design ILLUSTRATION Label Packaging
Zero broken teeth and noses



Advertising beer beer label campaign Character design ILLUSTRATION Label Packaging


COMMUNICATION IN THE BAR
While ordering "Duvel Zero" in the bar, people receive bierdeckel, 
on the back side of which they can anonymously write an embarrassing 
story that happened when they were drunk. The most impressive 
or common stories will be illustrated on the glass.


Advertising beer beer label campaign Character design ILLUSTRATION Label Packaging
Advertising beer beer label campaign Character design ILLUSTRATION Label Packaging


COMMUNICATION POSTERS 
Posters with illustrations, especially near night shops and supermarkets
​​​​​​​

Advertising beer beer label campaign Character design ILLUSTRATION Label Packaging
Advertising beer beer label campaign Character design ILLUSTRATION Label Packaging
Advertising beer beer label campaign Character design ILLUSTRATION Label Packaging
Duvel Zero
Published:
Yuliya Redninskaya's profile

Owner

Yuliya Redninskaya's profile
Antwerp, Belgium

Duvel Zero

Published:

Creative Fields