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Post Cards From The Edge
Branding
An exhibition that focuses on the idea of time and it’s possibilities. How we often take time for granted, or look pass it.
 
The Brief
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To create and curate a design concept for an exhibition around the theme, “Time, Space, Compression.” This project was created by 4 people over the course of one week. It is purely fictional.
 
The general topic of time was chosen as an inspiration to look at how we use time. How time can affect our lives, our decisions or affect the way we feel. Humans tend to take time for granted or not notice it’s significance.
 
Understanding The Topic
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The world has becoming more advanced due to rapid development of technology in terms of transportation and communication.
 
Perception of time and space is continually being adjusted, which leads to compression that shorten process and journey in a globalised world. Therefore, causing human beings to miss out things that they’re not looking for during the process.
 
Concept
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Slow Down Time > To give attention to things that go unnoticed “It’s easy to miss something that you're not looking for” and to see things in another perspective.
 
Location
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We chose for the exhibition to be held over a period of 10 weeks. The location is not permanent and we decided to have a travelling exhibition at various locations.
 
This was done for two reasons. Firstly, we wanted to invade the space, to force people to slow down and take a look. Secondly, we wanted to go to the people. Based on the quote, “It’s easy to miss something that you’re not looking for.” 
Typography & Colours
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Advent was used as the primary typeface. It has clear structure combined with modern characteristics to give an edge to the typography.

The colour scheme consist of 2 main subdued tones. The intention of the blue is to give a cold but familiar tone to accompany the mood.
 
Collaterals
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Exhibition Space
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Time only moves forward and in a single direction. The exhibition space was created to resemble a tunnel-like space, where it is single directional. However, if you slow down to look at the space from various perspectives, you might see a space within a space. Eventually, it is still a single form holding everything together. 
TVC
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This is a school project for Glasgow School of Arts, Singapore.
Group work consisting of Elliot, Clement, Wei Qiang and Bernice
Post Cards From The Edge
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