Hello! These are character designs for Indonesian makeup and skincare brand Emina Cosmetics. The usage of these characters are for Youtube video ads and other promotional tools on Emina Cosmetics social media.
Characters are the persona from Emina Lip Mask products.
Below are the colored sketch alternatives of the first concept.
Below are the selected ones
Below are the character developments based on client’s feedback
“Si Trendsetter” has a playful, happy go lucky, creative, and full of surprise personality! It’s based on Emina Original lip mask.
“Si Eksplorer” has a playful, active, proactive, and cheerful personality!
It’s based on Emina Vanilla Pretzel lip mask.
“So Optimistic” has a happy virus, optimistic, never give up, and fun personality! It is based on Emina Orange Squash lip mask.
“Si Kalem” has a caring, cheerful, cute, and supportive personality!
It is based on Emina Milky Matcha lip mask.