Brand identity created for a Tiki bar based in Barcelona. The proposal started with a new logo design. It is a hand-drawn lettering logotype that reflects the traditional tiki style. The identity plays with surf vintage collage imaginary taking the client to a holiday atmosphere and helping him relax and forget that his in the city. The menu was redesigned too, including three different languages. There were two kinds of menu, one for food and classical drinks and another for cocktails which pretended to be a postcard sent from this holiday spot. Each cocktail recipe has its own collage illustration.
A social media campaign was also planned. It included static and video content. The identity was also applied to the building sign and sun umbrellas.
A social media campaign was also planned. It included static and video content. The identity was also applied to the building sign and sun umbrellas.
