Agata Lučić's profile

O Romeo, Romeo... / billboad for Croz company in Zagreb

My work "O Romeo, Romeo, zašto si Romeo?" (O Romeo, Romeo, why are you Romeo?) was chosen for the billboard on the competition held by the company Croz and HDLU (Croatian Association of Artists). 

This is my interpretation of the topic Gen Z. I was guided by the fact that generation Z uses technology as the most common way of communication and lifestyle. Also, inspiration hit me with Shakespeare's Romeo and Juliet, and I wanted to put one of the most famous love stories written in the 1590s in the context of Generation Z. For this reason, Juliet sends "O Romeo, Romeo, why are you Romeo?" as a mobile message. In order to show our emotions as easily and quickly as possible, I filled the background with those that Juliet might have chosen in digital communication with Romeo.
O Romeo, Romeo... / billboad for Croz company in Zagreb
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O Romeo, Romeo... / billboad for Croz company in Zagreb

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