Client: KMT Tiles & Sanitarywares
Year: 2022
Services: Hoardings, Print Ads & Social Media Teaser Campaign
Direction: Abdul Gafoor & Manoharan
Year: 2022
Services: Hoardings, Print Ads & Social Media Teaser Campaign
Direction: Abdul Gafoor & Manoharan
The Project
Making oh right into wow!! Team Capio always craves for doing something out of the box and seeing the happy faces of clients. Our creative brains believe that a campaign should grow as a clear image in consumers' minds. As usual, when the KMT group approached us to make their relaunch campaign a successful one, we initiated an interesting and informative brainstorming session. The requirements put forward by the client were to create curiosity among customers, boost their sales, and generate an impact in Perinthalmanna by establishing KMT Tiles as the biggest showroom for tiles, granite, and sanitary in Kerala. We always concentrate on more relatable content or terms to be used in campaigns, so that we can easily attract the attention of our target audience. Finally out of many funny and exciting concepts we got this gripping content that meets all the points shared by the client. 2×2, 4×4, 6×6 (രണ്ട്ക്ക് രണ്ട്, നാല്ക്ക് നാല്, &ആറ്ക്ക്ആറ്) produced the best result that was in line with our plans and expectations. We concentrated more on the impact the campaign could have on customers. This has turned out to be a great campaign that has satisfied our clients' requirements and expectations. We are so proud and happy to see the campaign has reached a wide audience.
