OnePlus + Hasselblad
Directed by Ariel Costa (Blink My Brain) in collaboration with Final Frontier, we created these three animated teasers for the new product partnership between OnePlus and the iconic camera brand Hasselblad.
The three spots were remixed into this Director’s Cut, a visual journey through Hasselblad’s cameras from WWII to your next OnePlus mobile.
Our goal was to explore the history behind the Hasselblad brand and its influence on the photography world, embodied by analog look and nostalgia as our main guide concepts.
The challenge and joy were in achieving the analog look. We experimented with blue, light, chroma aberration & refraction to create abstract elements to match
typography and color.
typography and color.
Our primary focus was on exploring abstract concepts, incorporated with words & numbers afterward. Typography was a significant aspect of the project, and searching for the right typography was crucial.
We used the type for informative purposes, miscellaneous, and sometimes as an image itself.
At this stage, we added more abstract shapes to high-quality photographs, to enhance the overall concept.
Credits:
Production Company Final Frontier
Directed by BlinkMyBrain
Creative Direction Ariel Costa (BlinkMyBrain)
Art Direction Maks Fede
Animation Direction Maks Fede
Executive Producers Chris Colman, Gustavo Karam, Julieta Zajaczkowski
Line Producer Agustina Kröl
Design Maks Fede, Rocío Galarza, Martín Ayerbe, Ariel Costa
Animation Maks Fede, Martín Ayerbe, Ariel Costa
CGI (design & animation) Rodrigo Lascano
Client One Plus
Year 2021
Year 2021
