Brooks 'World Above' Branding
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About

About

Exhibit branding for Brooks Sports. OR, Salt Lake City, Utah 2014
Published:
This was a project for Brooks Sports and involved rebranding their booth "Worlds Above" for the OR show in Salt Lake City, Utah. The theme revolved around outdoor running and Brook's slogan "Run Happy". This was a more cartoonish approach than I normally take, but this seemed to best represent the theme, target market, brand and brand colors for the event.
These pieces were used throughout the booth setup, but primarily were used for a backdrop behind the "runnerquins" or animatronic running mannequins featured on the upper parameter of the display.