DIXIONIST PR KIT
CLEAN, BUT POWERFUL
‘Don’t hesitate between good ingredients and benefits anymore.’
Dixionist is an efficacy-oriented vegan brand dedicated to presenting benefits using vegan formulas.
We designed a PR Kit embodying the Dixionist’s philosophy, which prioritize animals and the environment, to a Botanic lab concept.
This kit started with the imagination of Dixionist’s botanist spending years of research creating a clean vegan formula in laboratories. A butterfly, the brand symbol representing hopes for a sustainable environment, is peacefully sitting on the roof. When warm daylight permeates through the window, brand's CLEAN, BUT POWERFUL identity is successfully visualized. The mug cup in the form of a pot for their pure ingredients from nature is a gift to use permanently.
We hope this kit can be Dixionist's first stroke to create a positive butterfly effect on our mother Earth’s ecosystem.
Press Kit / Influencer Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
Client_ DIXIONIST
Year_ 2021
Brand Location_ South Korea
Art Director_ Emma Eunmi Lee Designer_ Minji Kim, Yunsu Lee
Photographer_ Junghun Yeom
Year_ 2021
Brand Location_ South Korea
Art Director_ Emma Eunmi Lee Designer_ Minji Kim, Yunsu Lee
Photographer_ Junghun Yeom
