Challenge
The novelty of legalization created a wave of cannabis brands that did everything other than the one thing people actually wanted: make it normal. The team at Cannoe wanted to create a brand that integrated into communities and could become a part of everyday life, just like your favourite coffee shop.
The novelty of legalization created a wave of cannabis brands that did everything other than the one thing people actually wanted: make it normal. The team at Cannoe wanted to create a brand that integrated into communities and could become a part of everyday life, just like your favourite coffee shop.
Solution
Taking inspiration from the diverse neighbourhoods and reasons people consume cannabis, we developed a brand with the flexibility to meet any location or occasion. The colour palette — any green, but only green – gives the identity the ability to fade in or stand out without getting lost. The NN ligature in the core wordmark increases readability, while the ever-changing NN icon can respond to the neighbourhood, architecture or canvas.
Taking inspiration from the diverse neighbourhoods and reasons people consume cannabis, we developed a brand with the flexibility to meet any location or occasion. The colour palette — any green, but only green – gives the identity the ability to fade in or stand out without getting lost. The NN ligature in the core wordmark increases readability, while the ever-changing NN icon can respond to the neighbourhood, architecture or canvas.
Collaborators
Photographer Brendan George Ko
Illustrations Adrian Forrow
Typeface Sharp Type Co.
Photographer Brendan George Ko
Illustrations Adrian Forrow
Typeface Sharp Type Co.