Caleb Pierce Productions Brand Identity
Caleb Pierce is a Director/DP based out of Pensacola, FL with a passion for helping businesses and organizations tell their unique story through video and photo.
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The Project
Having previously worked as a freelancer under just his name, Caleb Pierce came to us looking to expand his brand and create an identity system that would appeal to larger commercial clients in a variety of industries.
The logo mark that we created for Caleb Pierce Productions is symbolic of video framing and the utilization of the rule of thirds.
The logo mark that we created for Caleb Pierce Productions is symbolic of video framing and the utilization of the rule of thirds.
Art Direction
We wanted to create a lot of variety and fun with the palette while not distracting from the incredible imagery and video that Caleb produces. The result was an extensive color palette inspired by 80's and 90's design trends that would stand out across applications.
Caleb is one of our favorite dudes in the world and we were so stoked to get to work with him to develop this new brand identity.
All photos, ©Caleb Pierce.
