A Fluorescent Sky
Brief: 70’s inspired juice carton packaging for a film set.
Outcome: Geometric design taking inspiration from the 70’s Sainsburys own brand packaging.
Keep the core design consistent across all 3 juices, with the minor fruit variants. 70's inspired juice cartons for an independent film exploring the trials and tribulations of running an independent shop, facing competition from larger businesses. The designs appear throughout the film as part of the set design. The specific brief guidelines including a pre decided colour palette pushed me to experiment with the layout and composition to create a cohesive set of 3 cartons.
I was also asked to create a few more images for the set to be included in the shop window.
