Background of the project

A nonprofit organization —in conjunction with The Ad Council—has hired you to develop a three-piece print campaign.  Create a series of three professional quality print ad posters that could be used in a Public Service Announcement (PSA) print campaign. These posters will promote an important issue or topic that affects individuals and communities. 

The topic I choose was ZERO WASTE, the visuals I chose is because I tried to give the message that we throw materials that can be reused or recycle to have less waste on the dumpsters. The descriptive captions as "Race against waste" and "Catch´em all" where chose because one is gives a precise message but not in a typical way and the other one is a catchy phrase of Pokemon, so it make it stand out.