I developed an Ad campaign for Leo Burnett, they wanted to publish some ads on Applied Arts Magazine in order to find new creative talent and get people to apply for a copywriter and a graphic designer position.
In order to develop this campaign, firstly I worked on sketching some creative roughs in order to show cast different approaches that the campaign could take.
Bellow you can see all the creative roughs I worked on.
After analysing the different approaches the campaign could take, I decided to go with one of the ideas and work on the final ads.
Below there are the final ads displayed. The first one is a digital ad that will be published on the Applied Art's website and the other two ones are full page print ads that will be displayed on Applied Arts Magazine.