Challenge
With Covid-19 restrictions easing, Malaysians can’t wait to go out, meet people, and do normal things again. But at the same time, we’ve also grown accustomed to the NEW NORMAL. Now, we can shop, eat, and have fun watching movies - all from the safety and convenience of our couches back home. So, is the simple promise of a good deal enough to get people out of their homes, and into our shopping centres?
With Covid-19 restrictions easing, Malaysians can’t wait to go out, meet people, and do normal things again. But at the same time, we’ve also grown accustomed to the NEW NORMAL. Now, we can shop, eat, and have fun watching movies - all from the safety and convenience of our couches back home. So, is the simple promise of a good deal enough to get people out of their homes, and into our shopping centres?
Insight
When it comes to shopping malls, it’s not just the shopping that people tend to miss. It’s the things that you can’t get online. Things, such as smelling cinema popcorn, trying out clothes before you buy them, touching gadgets in stores just to see if it works.
Idea
To drive our November sale, let’s encourage people to melepas rindu all the shopping mall things they miss, (and didn’t think they’d miss). All in the safety and comfort of Ikano Shopping Centres. And do it in a fun, lighthearted way, that will ease any anxieties.
Through creating a band of soft, cute fluffy, and comforting llama-influencers! And play on the very Malaysian thing we say when we haven't seen someone in a long time:
"Lamaaa tak jumpa....!"
CREDITS
Title: Llama Tak Jumpa
Brand: IKANO (Ikano Handel Sdn Bhd)
Agency: TBWA Kuala Lumpur
Chief Executive Officer: Yee Hui Tsin
Chief Creative Officer: Gigi Lee
Creative Group Head: Kharlal Nisha
Character Design: Olivia Ariferiani
Art Director: Faridz Husaini
Graphic Designer : Iskandar Zulkplee
Jr. Graphic Designer: Dania Aslan
Senior Copywriter: Kharlal Nisha
Jr. Copywriter: Mika Chen
Senior AV Producer: Fabian Lum
Senior Brand Director: Zachery Inri
Brand Director: Rachel Haw
Brand Manager: Cassandre Nicole Narcis
Animation by Two People Studio
Creative Director: Rong
Producer: Aster Tan
Illustrators: Rong, Elaine How
Animators: Rong, Elaine How, Noah Soon
Sound by Fuse Asia
Sound Engineers: Calvin Ho, Jony Maddkidz, Jessica Chong
Producer: Luqman Faidzan
Music Producer: Irena Taib
Lead Creative: OJ Law
Vocalist/Voice Over: Charlotte Felix
Title: Llama Tak Jumpa
Brand: IKANO (Ikano Handel Sdn Bhd)
Agency: TBWA Kuala Lumpur
Chief Executive Officer: Yee Hui Tsin
Chief Creative Officer: Gigi Lee
Creative Group Head: Kharlal Nisha
Character Design: Olivia Ariferiani
Art Director: Faridz Husaini
Graphic Designer : Iskandar Zulkplee
Jr. Graphic Designer: Dania Aslan
Senior Copywriter: Kharlal Nisha
Jr. Copywriter: Mika Chen
Senior AV Producer: Fabian Lum
Senior Brand Director: Zachery Inri
Brand Director: Rachel Haw
Brand Manager: Cassandre Nicole Narcis
Animation by Two People Studio
Creative Director: Rong
Producer: Aster Tan
Illustrators: Rong, Elaine How
Animators: Rong, Elaine How, Noah Soon
Sound by Fuse Asia
Sound Engineers: Calvin Ho, Jony Maddkidz, Jessica Chong
Producer: Luqman Faidzan
Music Producer: Irena Taib
Lead Creative: OJ Law
Vocalist/Voice Over: Charlotte Felix
Lyrics: Charlotte Felix, Mika Chen
