The Crepe Truck Philly  

The project focuses on rebranding an existing small business. The business I chose is a food truck called The Crepes Truck. The Crepe Truck is a food truck that services different crepe flavors, focusing on two categories sweet and savory crepes, a traditional European pancake. The Crepes Truck has been around at Temple since 2013. 

Their original color system on their food truck is based on black and white, which didn't seem to be the most attractive choice for a food business. At the same time, their website page is filled with different degrees of red and green, and all the colors are competing with their b/w logo and food truck.

My solution is that since the flavors of crepes are focused on sweet and savory, I chose to use complementary colors while representing each flavor and keeping a coherent color palette. At the same time, I created illustrations and patten that are more flexible so that the illustrations can be used in different circumstances.