Mo&So soap bars are for people who like to use familiar things in an unusual way. The brand mascot (an animal from the Mo. family) communicates with a consumer and invites him to use a product. The soap bar is made in the form of the computer mouse. It encourages a consumer to wash hands, because the process becomes funny and cool.

The target audience of the product is young people who get used to apply modern technologies in everyday life.

The packaging­­­ design represents a simplified interface that is very familiar for the target audience. The design can be easily scaled for the other product lines.