MFOВank
Logo for a financial organization
Saint Petersburg, Russia
Client
MFOВank issues loans to physical persons online. The company aims at gaining loyalty among clients and becoming for them a reliable partner who lends money in difficult times with a 90% guarantee.
The founders of the company have already contacted Logomachine for designing corporate identity for five other projects.
Task
This time we were to create the logo with a hint of the company’s sphere, which will distinguish MFOBank from other microfinance organizations and create a feeling of trustworthiness.
Logo
In the logotype we replaced the letter “O” with the round sign which resembles a coin: it symbolizes the company’s involvement in the banking sphere.
In the logo stands out the customized letter “A” as well: there are only main sidelines left from it, without a crossbar. It helps to associate MFOBank with the financial foundation of the company’s clients.
Corporate style elements
Additionally we chose the corporate colors — several shades of violet. They create the feeling of reliability: clients can trust MFOBank.
As a corporate font for the website and social media we chose Segoe UI. It has a rounded form.
