Rebranding created for LMAT brand, dealing with providing software, material characterization or a tailored consultancy, especially for highly specialized products in the field of aeronautics, transport and advanced technologies. So far, the problem of the brand has been the lack of a clear character related to the field of activity and consistency in the brand's communication to the client. For this reason, the brand did not build trust and did not have the character of a professional or expert.
Our idea to solve this problem was, above all, to create a very technical character of the logotype from which the signet was made. Then we created a distinctive color palette that is associated with modern technology, but are not used too often. Then we chose a typography that is quite technical in nature, but is so specific that it does not make this brand boring and devoid of the human factor. Based on these elements, we have created guidelines for key visual and other branding elements.
Our design made the brand acquire a distinct character and consistency. This, in turn, made it more trustworthy and reflects its professionalism, technicality and precision.
Role: Art Direction, Rebranding, Strategy, Graphic design