The Dubai Mall, the world’s largest shopping and entertainment destination and the world’s most-visited shopping and leisure destination.
Scope was to deliver a unique and exclusive Chinese New Year campaign with event/activation that engages mall visitors, drives footfall and increases retail sales.
“Where old meets new and cultures interact”
Client were looking to create a modern look and feel on Chinese and UAE cross culture relations. Showcasing to clients, the blend of nations to highlight culture unity and exchange in creativity, innovation, arts and digital aspects of both countries.
Client were looking to create a modern look and feel on Chinese and UAE cross culture relations. Showcasing to clients, the blend of nations to highlight culture unity and exchange in creativity, innovation, arts and digital aspects of both countries.
https://gulfnews.com/going-out/chinese-new-year-11-places-to-celebrate-in-the-uae-1.1613025489927?slide=10
