Although uncredited due to NDA reasons at the time, i was absolutely thrilled to work on this campaign for Arden and Newton.
With a brilliant insight, this Campaign aimed to equalise the gender pay gap by enabling women pay less for their food and services while also highlighting the basic fact that everyone should be treated fairly.
These Ads were published by several notable platforms like AdsofWorld and CampaigsoftheWorld
Eventually going on to win a Silver at the 2021 PitcherAwards
The content response was amazing as the much needed conversation was had on Twitter and Instagram
Thank You!
