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Pique! The Scientific Soda.

Quench your curiosity with Pique Soda, the quirky codd-neck bottled drink with fun science facts on the back label. 
Cherry, raspberry, and blueberry flavors are focused on geology, Einstein's theory of relativity, and biology, respectively. 
Adding a flap into to the back label allowed for more informational real-estate on the smaller-than-average codd-neck bottles.
The hand-lettered logo mark is somewhat dynamic in how it can appear, with either a blue circle, red diamond, or purple square respective to the flavor it is representing.
The dimensions of the bottles were first needed to figure all the dimensions of the box's top face so that the bottles remain comfortably secure inside the unopened box.
Because a 0.625" thick cardboard was used for the box, a second dieline was needed for the paper adhering to the cardboard's surface to account for the creeping that would accumulate across the box's vertices.
Similarly, because of the cardboard's thickness, extra length was added to each rectangular face of the dieline to account for the width of the top and bottom face's tabs when folded into place.
Only the open-sided vertex of the top face did not need this adjustment since its tabs folded down perfectly on the outside of the box.
The box's dieline proved to be the most challenging, and rewarding, aspect of this project. 
While not structurally necessary, an extra flap was folded through the handle to increase the comfort of users carrying the box; a wider surface area will distribute weight more evenly across the fingers.
Pique! The Scientific Soda.
Published:

Pique! The Scientific Soda.

Published: