Caterpillar / Community Engagement Concept / Concepting and Art Direction
Caterpillar would drop five shipping boxes across five town squares in the US. The boxes would each contain a Cat machine. Visitors would interact via a touchscreen attached to the shipping container answering the question, "How would you use a Cat machine to change the world?" The community with the most responses (video or messages) would win a Cat machine for their community. The remaining four would receive a free machine lease for a year.