The Helena Entrepreneur Center (HEC) is an initiative of Thrive that provides free business classes to new and existing entrepreneurs in Phillips County, Arkansas. During my time at Thrive, I was asked to head the rebrand of the HEC, including a new logo, website, promotional materials, and signage.
We drew inspiration from the rich history of Helena, including ghost paintings still visible on the brick buildings of downtown. We also looked to the history of the building itself, which used to be a grain warehouse. The grain in the logo also represents growth, both in the knowledge of the entrepreneurs, and of Helena itself.