Art
Logo, Product Design & Branding
About the brand
Art is a fashion start-up established in Ukraine. Starting with the idea of creating merch it’s developed into a full-scale clothing brand aiming to insert art into everyday life. Production has begun and we were actively preparing for the launch when the war in Ukraine started. Although it didn’t have a chance to be born due to the war, a few items warmed up some of the Ukrainians in shelters. We still believe that the project will be launched as far as the war in Ukraine is over.
Models: Veprytska Daria, Nikita Kulish, Anastasia Manets
Photographer & Videographer: Natasha Lavrenko
Designer & Illustrator: Sofiya Lyakhova
2022, Art
Design
I designed a flexible identity that can convey modernity and creativity. The logo is designed on the base of triangles. I created three illustrations that became a platform for further design as well as for prints for every item in the collection. Collaborating with models, photographers, and other creators, I designed a project from the very beginning to its realization. Including product design, packaging, poster, web design, and interior design.
I am grateful to everybody who took part in this project!
Thank you for your attention!
