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About

Spring 2014 laydown photography for outlet division of Banana Republic
Published:
Banana Republic Factory Store
Value Channel for the Premium Fashion Brand, San Francisco CA
Also part of the overall rebrand of the outlet channel for premium fashion retailer Banana Republic, I worked to refine and elevate the various laydown photography for the outlet channel. Shot in various studios in San Francisco, this imagery set a new standard for Banana's value channel in terms of photo quality and styling, and was featured in the season's direct mail, look books and digital avenues.