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UZIS「THE STEP」运动拖鞋 发布视觉

Illustrator
Branding


THE STEP是UZIS推出的运动拖鞋系列

THE STEP一方面源于它的脚底纹路,取材于“阿姆斯特朗第一次登月时留下的脚印”,另一方面也包含了UZIS对于“未知”的美好信仰,如果没有第一步,未知永远都是未知,如果没有第一步,UZIS永远只是现在的“UZIS”。

因为未知,所以探索。

THE STEP is a series of sports slippers launched by UZIS

On the one hand, THE STEP is derived from the texture of its soles, which is based on "the footprints left by Armstrong when he first landed on the moon", and on the other hand, it also contains UZIS's beautiful belief in the "unknown". If there is no first step, the unknown will be forever It's all unknown, if there is no first step, UZIS will always be just "UZIS" now.

Because of the unknown, explore.


视觉设计及指导/Nicelab-Studio
产品设计师/祁皓然
摄影师/王涛 曹威 
视频剪辑师/冀亚召 
视觉设计/黄俊凯  曾可铸
文案/曾可铸
造型指导/陈子鹏 
模特/何俊 Tussi Feya
UZIS「THE STEP」运动拖鞋 发布视觉
Published:

UZIS「THE STEP」运动拖鞋 发布视觉

Published: