Kohler
'Make a Lasting Expression'
To harness Kohler's style of lasting expression, we created an art-directed and simplified world where style-driven characters and striking faucets take center stage. Design-forward, fashion-central, these stories are told through choreographed moments that feel both magical and real. Each environment was designed to elicit memorable snapshots of a wide range of Kohler products while capturing a vibrant, imaginative feeling and seamless technique.
We started with a series of portraits. People young and old, short and tall, all daring to be unapologetically who they are. Be bold. Be original. Be you.
"We crafted a balance of magic and reality featuring unique talent and stylized sets that showcase a range of Kohler faucets."
Process
"Every decision made was geared towards creating an eye-catching narrative. We wanted to intertwine our remarkable cast and their own-able spaces through visual landscapes that would allow the brand to shine through."
Production Company: Scholar
Directors: Will Johnson, Michael Tavarez
Managing Executive Producer: Kirsten Noll
Director of Production: Tyler Locke
Line Producer: Richard Kaylor
Director of Photography: Dallas Sterling
Production Designer: Sara Kugelmass
Design & Animation: Scholar
Creative Director: Will Johnson, Michael Tavarez
Managing Executive Producer: Kirsten Noll
Director of Production: Tyler Locke
Senior Producer: Seth Gantman
Producer: Mary Mondrus
Designers: Liam Elias, Susie Scheer, Daniel Onassis
2D Animators: Jeffrey 'Jip' Jeong, Jay Kim, Matt Andrews, Dennis Go
3D Generalists: Timur Salikov
Model/Texture Artists: Garrett Norlin, Lucia Huang
Compositors: Michael Loney, Austin Brown, Cris Kong
Flame Artists: Matt Lavoy, Ryan Kaplan
Storyboards: Mark Yates
Editor: Dominic Strazulo
Secondary Editor: Ismail Salahuddin, Zach Vandlik
Colorist: Seth Ricart
Mix & Sound Design: Formosa
Mix & Sound Designer: John Bolen
Artist & Track Name: Lucky Day by Louis II
