BRAND: Acnes
CAMPAIGN: 14 Ngày thử thách "Sáng thâm - mờ sẹo" cùng Acnes - Bộ đôi tác động
SOW:
- Brainstorming and working with internal function teams to devise communication plans that meet client’s brief and budget.
- Acts as a liaison between clients, Creative Agency and outside suppliers
- Work with internal team to produce Communication asset/post.
- Monitoring the effectiveness and performance of projects.
- Payment management
- Making report
PERFORMANCE RESULT
- Total Engagement: 1,146,906
- Total Reach: 4,631,755
- Total Followers: 2,749 (Recruit more than 2,749 new fans when running the campaign in 2 months)
- Engagement rate: 2,47%
TRIGGERING POST
SEEDING COMMENT
LAUNCHING CONTEST
“14 NGÀY THỬ THÁCH SÁNG THÂM – MỜ SẸO”
ACHIEVEMENT
Reach: 1,061,255
View 10s: 556,205
View Rate: 52,41%
Post reaction: 7,282
Comment: 211
Share: 164
KPI DELIVERY
Total Post Engagement: 101,738 (849% KPI Achieved)
View 3s: 632,231 (126% KPI Achieved)
FACEBOOK SUPPORTING CONTENT
ACHIEVEMENT
Reach: 110,342
Post reaction: 3,442
Comment: 2
Share: 1
KPI DELIVERY
Total Post Engagement: 7,481 (125 % KPI Achieved)
Engagement rate: 7 %
WINNER ANNOUNCEMENT
