Laif is a geometric modular typeface using continuous strokes. Its construction was inspired by tech companies and legendary logos like Audi Quattro and NASA. At that time, the iconic NASA worm logo from the early 1970s stands for modernity and new beginnings. The typefaces of both logos have a futuristic bionic touch due to the unusual shape of the letters. Laif is a contemporary reinterpretation of these old classics.
Laif was built as a variable typeface, including 2 axes - a width and weight axe. With 35 cuts, it is our most extended typeface, so far.
Especially at heavyweights the counter spaces in the characters form a visual counterpart to the stems and develop a high contrast appearance. Specific parts are exaggerated and pushed to their limits with their undulating movement, for example, the uppercase F, B, L and lowercase g and y.
Referring to its architecture and appearance, Laif is intended as a display font. With its extensive set of glyphs, it is multilingual and contains a large number of accents, punctuation, symbols and special characters.
Designer
Armin Brenner, Markus John
Year
2022
Styles
35, 7 Weights, 5 Widths
Licenses
Desktop, Web, Variable, App (on request)
Copyright
© NEW LETTERS, All rights reserved
www.new-letters.de
