金山创想馆 Kingsoft Innovation Museum

Exhibition identity Layout museum typography

科技寓言的思辨

Speculate on the allegory of technology

金山创想馆由两层展区组成，其中一层展区包括“全景金山”和“共创未来”两个展厅，系统而全面地介绍企业发展历程与行业及社会责任，并通过模块化设计以实现日后的内容灵活更新。二层展区整体命名为“明日之城”，设计团队以金山现有的技术和业务作为叙事起点，通过一个个“科技寓言”式的场景，从中开辟出一个思辨性的话题空间，以此邀请观众共同探讨科技的社会价值。

作为视觉团队，我们与策展、空间、媒体装置团队协作完成整体展馆设计。视觉设计部分，我们试图通过适应于互联网企业的视觉语言，介入空间、媒体与内容的创作，将视觉的理性表达作为整个项目最重要的出发点，并通过文字设计、视觉可视化、空间插画等多种方式，为展馆视觉风格定调，使其融合统一并富有变化。

（图片与部分文字来自直径叙事设计）

Kingsoft Innovation Museum consists of two exhibition areas on two floors. The exhibition on the first floor includes “Panoramic Kingsoft” and “Creating the Future Together.” It systematically and comprehensively introduces the enterprise development process, industry, and social responsibility, and realizes the flexible updating of the content in the future through modular design. The whole exhibition area on the second floor is named “The City of Tomorrow.” The design team takes the existing technology and business of Kingsoft as the narrative starting point, and opens up a speculative topic space through "science and technology fable" scenes, so as to invite the audience to discuss the social value of science and technology.

As a visual team, we worked with the curator, space, and media installation teams to complete the overall exhibition hall design. In the visual design part, we try to intervene in the creation of space, media, and content through the visual language suitable for Internet enterprises, take the rational expression of vision as the most important starting point of the whole project, and set the tone for the visual style of the exhibition hall through text design, visual visualization, spatial illustration, and other methods, so as to make it integrated, unified and changeable.

(The picture and some text are from Diameter Narrative Design)