Moby Lines website UI restyling 2010

 
Moby Lines is the italian established leader in the field of maritime transport to and from the islands of the Upper Tirrenian Sea (Sardinia, Corsica, Elba) that in 2005 hired Domitilla Biondi to design from scratches the corporate/e-commerce web site.
 
This is the second part of the case history.  See the 2005-2009 part here.
 
 
Current 2014 homepage
2010  |  Restyling

The 2010 look&feel restyling pushes forward the idea of a clean and corporate web site. Clean and white sensation but also minimal in elements to load, with the exception of promo banners in the homepage.
The technology become all css driven, so the interface is as much graphic free possible.
 
We introduced the concept of “modules” (collapsing elements which can be replicated along the site) and, especially in the booking process, we slowly introduced an “application interface style” such as Easyjet who had already done one in the previous year. 
 
Besides, to support SEO and web marketing activities, we designed a part of the web site dedicated to in-deep information, about traveling and destinations. 
 
In 2013 we designed the mobile version that sets the basis for the restyling of the desktop version in order to become responsive, that's the next step that is waiting to be pursued.
Moby Lines website UI restyling 2010
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Moby Lines website UI restyling 2010

2010 UI restyling of the Moby Lines web site.
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