Our latest In-Use case features The Red Bull Music Academy (RBMA) and their use of one of our most popular typefaces, FF Clan .
The RBMA is a world-traveling series of music workshops and festivals, founded in 1998. The main five-week event is held in a different city each year. The public portion of its program is a festival of concerts, art installations, club nights and lectures by influential figures in contemporary music. The other part of the program is by invitation only, held in a building which has been custom-fitted with a large recording studio, a lecture hall, a radio booth and between eight to twelve bedroom-sized studios. There, 60 up and coming producers, singers, sound artists, DJs and musicians from around the world learn from and collaborate with top industry professionals.
FF Clan is the extensive family from Warsaw’s Lukasz Dziedzic, who imbued the typeface with a distinct personality that engages the reader whilst remaining truly legible.
The thin weight is delicate but substantial and ideal for fashion and cosmetic campaigns. Whereas the ultra weight as used here by RBMA, makes powerful and impactful statements when across posters and as headlines.
About FF Clan
Since its release in 2006, FontFont customers have helped make FF Clan one of the most popular typefaces in our library. FF Clan is an extensive family from Warsaw’s Łukasz Dziedzic. A fresh take on the contemporary sans model, FF Clan is comprised of seven weights in six widths. Dziedzic’s experience in publication design is evident in these strong, readable types, which feature a large x-height, short descenders, and small caps for all weights. The thin weight is delicate but substantial, ideal for fashion and cosmetic campaigns. On the other end of the spectrum, the ultra weight makes a powerful statement in posters and dramatic headlines. No stranger to experimentation, the self-taught Dziedzic imbued FF Clan with a distinct personality that engages the reader while remaining truly legible.