SIMAMA! was launched as an African Regional Campaign dubbed #Simama in September 2019. It aimed to raise awareness on criminalisation in Africa based on identity, sexuality, morality and bodily autonomy, and its impact on the attainment of the global commitments of ending AIDS by 2003 and the related sustainable development goals.

#Simama is a Swahili word for ‘Stand up/Rise up.’ #Simama puts emphasis on providing background on criminalisation and the importance of challenging criminalisation across the continent.

I was tasked by my client to create the branding and design for the campaign which included; mailers, social media content, logo design and a campaign for valentines day.

Social Media Campaign: Phase 1

Social Media Campaign: Phase 2

Social Media Campaign: Phase 3

Valentines Day Campaign