The next in our FontFont ‘In-Use’ series features natural cosmetic brand Weleda, famously known for using FF Liant across all of its packaging.
Weleda is a multinational company that produces both beauty products and naturopathic medicines. It is dedicated to using entirely 'natural' ingredients and none of their ingredients or products are tested on animals. The company also uses a green energy supplier and are passionate about education for their farmers and their communities.They use plants grown using biodynamic methods. They also abide to fair trade practices and operate in five continents with 20 direct subsidiaries, partnerships in 53 countries, and close to 2,000 employees worldwide.
About FF Liant
FF Liant was originally designed for Weleda in 1976 by Ingrid Liche, with one of most notable characteristics being its lively lines, a form for which are taken from nature, helping further embody the messaging behind the brand.
However in the early 1990s the company divided and gave up its brand name recognition giving Liche the opportunity to distribute FF Liant exclusively via FontFont.com. Since then she has re-digitized the font, adding several ligatures and expanding the face to a three weight family.