Webiny is a solution for web design, content creation and web development needs.
While developing the platform, the authors Sven Al Hamad and Goran Čandrlić, wanted it to be elegant and simple. The platform would respond to the needs of bloggers, developers and web designers. But, while developing the platform they were constantly thinking about its features and challenged by how to communicate the value to very similar, yet different target groups. After a few years of development, Webiny was the best CMS platform on the market, however nobody understood its benefits.
At that moment Webiny authors contacted Zambelli brand design, and through a six-month project we defined the characteristics of the Webiny brand. We used them to create a creative brief for the online and offline communication.
Webiny brand identity - A unique set of brand associations:
- Webiny is easy to use
- Webiny has a funky approach that gives the user a feeling of lightness and freedom.
- Because it has a very professional approach gives the user the feeling of real partnership.
Webiny brand personality – human characteristics associated with the brand.
Who is Webiny, if he would be a person? To better explain this process to the Webiny authors we identified him with Mr. W.
Mr. W is a young but experienced person, 35 years old. He is very friendly, helpful and easy to deal with. He is clever and bright and likes to have a personal approach, even though he used to be very formal and corporate now he prefers a more relaxed relationship with his clients/partners that he likes to call friends. He is very open-minded towards new situations and people and likes to think that there are not problems that can’t be solved.
Furthermore we gave Webiny an identity, a slogan and we design a series of online and offline communication tool, that will be used in the future to maintain coherence through all the communication.
For more information lake a look at: www.webiny.com
