An online campaign for Saibisa Walkathon - a walkathon event organised in Bangalore for raising awareness for girl child abuse victims. A dark, ominous-looking website (www.beherhero.in) was specifically created to deliver the message that "If it is so easy to lure an adult, imagine how easy it is to lure a girl child." The stark message was delivered along with real-life stories of 6 children who had survived abuse.
The campaign reached more than 1.5L individuals and saw on-ground participation of over 1500 people from different walks of life.
Clickbait worthy ad banners that were used in the campaign.
The landing page (now defunct) to which people were redirected after clicking the online ad. The website showed the after-effects of a child abuse incident and the price they paid for it.
Social media post of the campaign. Link to the post: https://bit.ly/3DjxEZO
Media coverage for the event.
